Crocs is thriving in China with the country’s Gen Z consumers as other U.S. brands like Nike, Apple and Starbucks are losing ground. Despite a weaker economy and geopolitical tensions with the U.S., Crocs’ revenue in China has grown more than 30% during the most recent quarter as a result of adapting to cater to Chinese consumers.

WSJ’s Jon Emont headed to one of their main stores in Shanghai to find out how Crocs are winning and appealing to Gen Z.

Chapters:
0:00 Crocs growth in China
0:54 Targeting Gen Z
1:58 How Crocs catered to Chinese taste
3:43 Lessons for other U.S. brands

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C. Rich is the voice behind America Speaks Ink, home to the America First Movement. As an author, freelance ghostwriter, poet, and blogger, C. Rich brings a “baked-in” perspective shaped by growing up on the streets and beaches of South Florida in the 1970s-1980s and brings a quintessential Generation-X point of view.

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